The Mercedes-Benz Winter Event

2.99% APR Financing Up to 36 Months
Available On Select 2019-2021 Mercedes-Benz Certified Models


View NEW Specials

View PRE-OWNED Specials

With our new process, selling & trading is catered to you.

Special Offers

We're proud to offer competitive prices, and work hard to leave more money in your pocket.
Learn More

Value Your Trade

During our simple appraisal process, we’ll walk you through step-by-step as we inspect your car. And with an appraisal value that’s good for 14 days or 500 miles*, whichever comes first, you’ve got time to compare. So, when you hand over the keys, you’ll be confident knowing you got a fair price.

Learn More


How you care for your car is as important as how you drive it. Our service center gives you state of the art auto care at a competitive price. No hidden add-ons or surprise repairs. Enjoy simple service that keeps your car healthy — and you happy.

Schedule Service
Explore Service at W.I. Simonson

Welcome to W.I. Simonson - An Icon of Luxury

Mercedes-Benz Landmark Serving Santa Monica & Los Angeles Since 1937

Welcome to W.I. Simonson, where you can browse our entire inventory of New Mercedes-Benz vehicles and pre-owned luxury cars at our greater Los Angeles & Beverly Hills area Mercedes-Benz Dealership. For over 80 years, our landmark location has brought the excellence of Mercedes-Benz to Santa Monica. Our historic Mercedes-Benz dealership is located off of Santa Monica Boulevard, just down the road from Douglass Park, Santa Monica - UCLA Medical Center and Orthopedic Hospital and Wilshire West Shopping Center.

A Custom-Tailored Experience with a Diverse Staff

If you're looking for a quality new vehicle at a reasonable price, look no further than W.I. Simonson's selection of new Mercedes-Benz models. Our incredible showroom has all the latest and greatest from Mercedes-Benz along with a dedicated team of experts that are ready to assist you. Our diverse staff is well suited to serve our community, being fluent in Spanish, Korean, Farsi, Portuguese and English. Our approach to automotive sales is also straight forward and easy going, as all our vehicles are priced with Sonic Price. This means there is no need to haggle in order to get a fair price. At W.I. Simonson everyone is welcome and our team of Mercedes-Benz experts reflects that.

Mercedes-EQ Experts in LA County

The future of automotive is electric, and we are staying ahead of the curve. The team at W.I. Simonson are experts on the Mercedes-EQ lineup of fully electric cars. Whether you are looking to shop the 2022 EQS or want to talk about some of the future electric offerings from Mercedes-Benz we can help. Our dealership also has quick-charging stations for our guests, making us the destination for all things Mercedes-EQ. 

AMG®  Performance Specialists

As an AMG®  Performance Center, we have access to the most unique and exciting Mercedes-Benz models on the road. If you are looking for something more than your average daily driver, stop and chat with our team. With multiple experts on all the performance offerings from Mercedes-Benz we can assist you in getting the most unique and exciting options in the AMG®  lineup.

We are conveniently located at 1626 Wilshire Boulevard. Get directions from Los Angeles, Venice, Marina Del Rey and Santa Monica. Stop by or give us a call today!

Base MSRP excludes transportation and handling charges, destination charges, taxes, title, registration, preparation and documentary fees, tags, labor and installation charges, insurance, and optional equipment, products, packages and accessories. Options, model availability and actual dealer price may vary. See dealer for details, costs and terms.

Android Auto is a trademark of Google LLC.
Apple CarPlay® is a registered trademark of Apple Inc.
harman/kardon® and Logic 7 are registered marks of Harman International Industries, Incorporated
Burmester® is a registered trademark of Burmester Audiosysteme GmbH, Berlin, Germany
Bluetooth® is a registered mark of Bluetooth SIG, Inc.


  • Monday 9:00 AM - 8:00 PM
  • Tuesday 9:00 AM - 8:00 PM
  • Wednesday 9:00 AM - 8:00 PM
  • Thursday 9:00 AM - 8:00 PM
  • Friday 9:00 AM - 8:00 PM
  • Saturday 9:00 AM - 8:00 PM
  • Sunday 10:00 AM - 6:00 PM