Ok, so the term "groovy" might be a thing of the past. But Mercedes-Benz is definitely not, and to prove it and connect with young consumers they are sponsoring another Evolution Tour. During the Evolution tour, musical artists like Passion Pit and Bastille will play in five different cities throughout the summer and into fall.
The tour started in NYC on June 23 and will proceed to Chicago, Las Angeles, and Atlanta before ending in Austin on October 22. "Music is becoming one of the most important customer intersects at Mercedes-Benz," said Drew Slaven, vice president of marketing at Mercedes-Benz USA, "as we reach younger customers through brand experiences."
You can watch a video of Bastille, one of the Evolution Tour artists, below.
Wanna go? Visit http://www.mbevolutiontour.com for more info. And if you'd like to test drive a stylish new Mercedes-Benz, visit W.I. Simonson at 1626 Wilshire Blvd in Santa Monica. Rock on!
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