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Replacing the horse with automobile technology is unpatriotic! It's heresy!

These were the attitudes held by the Kaiser and the church of Germany, where Karl Benz was hard at work building a "horseless carriage." Karl had already embarrassed himself in public, when a driver lost control and crashed into a wall at a demonstration.

No wonder Karl Benz was so hesitant to unveil his latest creation, Patent-Motorwagen No. 3. He locked himself away in…

If the 2015 Consumer Electronics Show was a competition, Mercedes-Benz just blew the other opponents out of the water with its unveiling of the F 015 Luxury in Motion research vehicle.

Mercedes-Benz designed the jaw-dropping concept car with a few forward-thinking technologies in mind: vehicles in the future will feature autonomous driving capabilities, run mostly on hydrogen fuel, and serve as a high-tech oasis. Take a look:

Passengers sit in four swivel chairs, each positioned. . .

When the fully-redesigned 2015 Mercedes-Benz C-Class first arrived here at W.I. Simonson, jaws hit the floor.  Per usual, our beloved German brand hit this one clean out of the park.  And, lest you think we're speaking purely from a position of personal bias, we suggest you scope the clip below.  Seems the industry experts at AutoTrader.com are pretty keen on the C-Class, too:

Not only is it devilishly good-looking, the C-Class boasts…

We'll admit it: we at W.I. Simonson are positively smitten by the recently-released 2015 Mercedes-Benz S-Class.  And that, as you'll soon learn, is for darn good reason.  Take a look at this luminary of the lineup - in coupe form, no less - in the clip below.  She sure is something else:

Arguably one of its finest traits, it offers a bounty of both standard and optional features.  Those options are available in a…

When it comes to automotive design, there's something to be said about simplicity.  About avoiding unnecessary complications.  About sticking to the basics, and crafting something that's clean, crisp and functional.  And, if you, too, feel as we at W.I. Simonson do, then you're definitely going to want to check out the 2015 Mercedes-Benz E-Class, a marvelous midsizer that most definitely employs the aforementioned ideology.  Take a peek:

Under the hood of…

We admit that most people don't look to a luxury car for value but that's exactly what you'll find in the all-new 2015 Mercedes-Benz C-Class.

And proof of that comes from the recent award handed down to the luxury sedan. In its first annual "Best Buy" awards, Kelley Blue Book named the C-Class as the top choice in its class. KBB came to this conclusion based on the C-Class' blend of style…

The team at W.I. Simpson has the dirt on the newest member of the BlueDIRECT Engine family and the second full-vehicle concept car by Mercedes-AMG, the highly-anticipated and powerful Mercedes-AMG GT S.

The model, due this Spring, features an AMG® 4.0-liter V8 biturbo engine and is the the only sports coupe engine to feature the turbos inside the V of engine, which optimizes the turbocharger. The high-performance engine and 7-speed dual-clutch transmission deliver--. . .